Ten regional Queensland arts, cultural and tourism organisations will undertake Flash Marketing campaigns in coming months, extending digital and grassroots marketing into new visitor markets with grants of $2,500 funded by the Australian Government through the Cultural Tourism Accelerator Program.
The funded projects include profile raising for Cooper, Australia’s largest discovered dinosaur, in Eromanga, the town furtherest from the sea than any other settlement in the country; digital marketing support for Better in Blackall, targeting grey nomads exploring Western Queensland; and promotion of Laidley’s annual Chrome & Clutter Street festival.
The Cultural Tourism Accelerator Program is a $5 million targeted measure announced in July 2021 by the Australian Government as part of the Regional Arts Tourism package, enabling arts organisations to promote and develop cultural events for tourists across regional Australia. The program is designed to increase tourism visitation in regional, rural and remote communities across Australia by providing financial support for arts and cultural activity.
Flying Arts Alliance Executive Officer, Kerryanne Farrer was pleased to see new funding reaching regional Queensland arts organisations:
“This first announcement of funding in Queensland through the Cultural Tourism Accelerator Fund is directly benefitting artists and communities, enhancing awareness of events, providing employment and encouraging audiences to attend regional arts experiences.
Farrer continues “Today we are also announcing the opening of a second round of Flash Marketing grants, and an extension of the closing date for all the Cultural Tourism Accelerator programs to 21st February 2022, in response to changing health and weather events in Queensland, with up to $25,000 available to regional applicants.”
The Cultural Tourism Accelerator Fund is aimed at increasing visitation to existing arts and cultural venues, events and programs through four complementary grant streams, and full details can be found at https://flyingarts.org.au/raf/cultural-tourism-program/
For more information on the Regional Arts Fund in Queensland, including upcoming round dates and how to apply, please go to flyingarts.org.au/raf or phone 07 3216 1322.
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SUCCESSFUL FLASH MARKETING GRANTS JANUARY 2022
|Applicant||Project Location||Project Title||Flash Marketing campaign details|
|Eromanga Natural History Museum||Eromanga 4480||Profile Raising and Awareness Campaign – Bringing Cooper Home||This campaign aims to develop a short media campaign to raise awareness of a 3D printed full-size replication of Australia’s newest and largest described Dinosaur, Australotitan cooperensis, in order to increase and encourage visitation to the local area.|
|Amanda Bennetts||Cooroy 4563||The 40 Under 40 Marketing Campaign||The 40 Under 40 Exhibition’s marketing campaign integrates the design of a website, and social media marketing to increase the reach and exposure of visual art from the Sunshine Coast, Noosa and Gympie regions. |
Held in the heart of the Noosa hinterland, the exhibition is open for five weeks at the Cooroy Butter Factory Arts Centre. A well-designed website will showcase the exhibition but also our sponsors’ businesses and local businesses of Cooroy.
|Museum of Underwater Art Limited||Townsville 4810||MOUA Above Water||The Museum of Underwater Art (MOUA) is a series of globally significant artworks located on the Great Barrier Reef in Townsville North Queensland. To engage more people with the artworks the MOUA is going to install them in the Museum of Tropical Queensland for 3 months and host a ‘Meet the Muse’ and ‘Meet the Artist’ series so people can learn about their significance, including being modelled off marine scientists.|
|Burdekin Singers & Theatre Co||Ayr 4807||Promotion of the Musical “Mamma Mia||2022 is the centenary year for the Burdekin Singers & Theatre Co including the production of the yearly major musical. The marketing campaign is aimed to climax with a double page feature in the local newspaper, listing all the business sponsors, and the grant will cover the celebration feature.|
|Crows Nest Community Arts and Crafts Inc||Crows Nest 3355||InStudio Art Trail 2022 – Digital Marketing Blitz||“The Trail” is an annual event involving open studios and exhibitions showcasing works by artists local to the high-country area centered on the small rural town of Crows Nest. The campaign will expand and professionalise digital marketing to promote Trail 2022, increasing visitation from outside the area. Increased visitation will encourage expanded local artist participation|
|Gladstone Area Promotion Development Limited||Gladstone 4680||You’ll be Glad you stayed in Gladstone for Australia day||The “You’ll be Glad You Stayed in Gladstone” campaign is designed to attract overnight visitors during the quieter month of January from the surrounding regions of Wide Bay Capricorn and the Central Highlands. The campaign is designed to be short and sharp targeting people who have left their travel plans to the last minute and are looking for an alternative at short notice. GAPDL will utilise a range of media outlets across the neighbouring regions including radio and television, signage along the main arterial routes and a social media campaign across region Facebook pages alerting patrons to the event.|
|Pioneer Valley Arts Inc.||Pinnacle 4741||Badila Gallery Marketing||Badila Gallery is the home of Pioneer Valley Arts Inc. In support of local creatives during the Covid-19 pandemic, the gallery was transformed to include a gift shop that showcases local arts & crafts. This new space has received plenty of positive feedback from both locals and visitors alike and would benefit from further promotion to increase visitor numbers, through boosting our social media presence with an Instagram profile and enhancing the existing Facebook page (Badila Arts) with regular scheduled posts and an advertising budget. We will engage the services of a social media marketing expert to improve our page to ensure that it is performing to it’s full potential.|
|Better In Blackall Inc.||Blackall 4472||Blackall- Tambo Regional App Promotion||Better in Blackall Inc is a community organisation that delivers art, cultural and tourism projects and initiatives to stimulate social and economic development in the Blackall-Tambo Region. Better in Blackall Inc has developed a Blackall-Tambo Region App to keep local community informed as well as target the grey nomad and independent traveller markets to increase visitation. Funding will upgrade both the tourism and event website platforms to enable the App to update automatically to effectively market the region.|
|Joan Hunter||Airlie Beach 4802||Day with an Artist in Airlie||One day a month a local Whitsunday artist will be featured at 3 Little Birds Espresso and Gallery located in Airlie Beach. The ticketed event will include viewing of the artist works, an opportunity to meet the artist, discuss techniques and idealism around their works. To encourage visitors from Mackay to Ayr the event will be publicised via a social media marketing campaign, print ads in Mackay & Whitsunday Life magazine, Whitsunday News and through Tourism Whitsunday.|
|Laidley Community Street Events||Laidley 4341||2022 Chrome and Clutter Festival||The Chrome and Clutter Festival is a three day annual community festival held in the last weekend in June. The grant will extend the current advertising via television and increased print and together with existing radio marketing to reach a wider audience, promoting the Lockyer Valley for those travellers on the road exploring what the region has to offer.|
Flying Arts Alliance acknowledges the traditional custodians of the lands and seas on which we work, live and create. We pay our respects to Elders past, present and emerging.
Flying Arts Alliance is honoured to acknowledge the Governor of Queensland, Her Excellency, the Honourable Dr Jeannette Young PSM as our Patron. We also acknowledge Mr Tim Fairfax AC and Mrs Gina Fairfax as our Cultural Patrons.
Flying Arts is a not-for-profit organisation inspiring the appreciation, practice and professional development of the visual and media arts as a lifetime interest or career throughout regional and remote Queensland, supported by the Queensland Government through Arts Queensland, and corporate partners and benefactors.
Flying Arts is the administrator in Queensland of the Regional Arts Fund (RAF), an Australian Government program provided through Regional Arts Australia.
For media enquiries, or to arrange an interview with Ms Farrer, please contact:
Marketing and Communications Coordinator
Flying Arts Alliance